In collaboration with NIFT, Volkswagen has introduced the ‘Get dressed up VW problem’ to design new uniforms for its gross sales and repair crew throughout India. Handiest the scholars from the 2020 Style Design Batch of NIFT have been eligible to take part within the pageant.
The Get dressed Up VW Problem noticed as much as 45 registrations, out of which the 6 finalists had been decided on
Volkswagen India has introduced a collaboration with the Nationwide Institute of Style Generation (NIFT) to design new uniforms for its gross sales and repair crew throughout India. To that impact, the corporate introduced a contest known as, ‘Get dressed up VW problem’ which can permit the younger style designers, at NIFT, to show off their inventive ideas, and design considering in recreating “a more modern and authentic corporate dress code” for the emblem’s gross sales and repair crew. Volkswagen says that pageant will center of attention on designing a get dressed code that may have a powerful hook up with the shoppers and painting its gross sales and repair groups are the main level of touch at any Volkswagen community.
Handiest the scholars from the 2020 Style Design Batch of NIFT (around the nation) have been eligible to take part within the pageant, and so they needed to publish apparel design for 4 classes, each female and male (Hostess, Gross sales Advisor/ Provider Advisors, Gross sales/Provider Supervisor and Specialist). The corporate says that the design standards used to be that it needed to resonate with Volkswagen’s emblem values at the side of it being appropriate for pro settings, visually interesting, comfy and handy for staff to put on and raise.
The Get dressed Up VW Problem noticed as much as 45 registrations from NIFTs throughout India, and the entries have been submitted within the type of hand-illustrated designs or virtual copies of design foundation of which 10 entries have been shortlisted. A 7-member jury introduced the top-6 finalists – Ankita Pattanath, NIFT Shillong; Bhavika Singla, NIFT Mumbai; Pratyush Panda, NIFT Gandhinagar; Priya, NIFT Patna; Shivani Priya, NIFT Mumbai; and Shiwani Priya, NIFT New Delhi – who’ve been selected to create and provide prototypes in their design.
Commenting in this initiative, Steffen Knapp, Director, Volkswagen Passenger Automobiles India mentioned, “Our goal is to make Volkswagen more approachable and vibrant, and through this unique collaboration, we get to witness the creativity and innovation of the young talents across NIFT in the country. We congratulate the top 6 finalists and look forward to their reinventing designs that resonate with our new brand philosophy & customer experience.”
The finalists shall be given 2 weeks to fabricate the prototypes. The general spherical shall be performed on October 20, 2020, in Mumbai, the place the winner shall be awarded prize cash of ₹ 50,000; the runner-up gets ₹ 30,000 and the 3rd runner-up will obtain ₹ 10,000.