“With the high penetration of mobile broadband in the country, the mobile phone has become one of the most widely used streaming devices,” said Jay Marine, vice president of Amazon Prime Video Worldwide.
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Amazon has launched its first mobile-only video plan in India and is working with Bharti Airtel for the rollout.
Prime Video mobile edition‘ is a single user plan with SD quality streaming, available at the introductory price of ₹ 89. All Airtel customers with bundled prepaid packs can get a free 30 day trial by simply signing up to Amazon from the Airtel Thanks app using their mobile number.
“India is one of our fastest growing territories in the world with very high engagement rates. With the strong penetration of mobile broadband in the country, the mobile phone has become one of the most widely used streaming devices, ”Jay Marine, vice president of Amazon Prime Video Worldwide, said in a statement.
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“With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our exclusive and original content.”
After the 30-day free trial, Airtel customers can continue the mobile video-only plan with prepaid top-ups from ₹ 89, for 28 days including 6GB of data or choose a ₹ 299 pack valid for 28 days which includes Prime Video Mobile Edition with unlimited calling, 1.5 GB per day data access, noted the e-commerce giant.
“We are happy to partner with Amazon to democratize quality digital entertainment in India,” said Bharti Airtel COO, Shashwat Sharma.