In today’s competitive world, organizations need an innovative, design-driven mindset to survive and thrive. From companies to experiences, from services to systems, everything is changing at an unprecedented rate and the career opportunities for management candidates are also increasing.

Management students are trained in functional areas such as marketing, finance or human resources, which prepares them to be productive. However, the main faculty of management studies is design strategy which focuses on the creative planning, effective design, development and execution of a strategy.

Design and innovation provides a better understanding of how to administer various strategies, keeping in mind the goals, functions and economics of the organization while ensuring a great end user experience. These subjects encourage students to create highly valuable and innovative work environments that benefit individuals and inspire imaginative and creative workplaces.

As the creators of tomorrow, we must understand the fundamentals of design for management, social behavior, entrepreneurship, gamification and developing strategies for services and systems and creative strategic leadership.

Program and scope

In our constantly changing world, design is the fundamental element in the planning and strategy of every business. Ultimately, it’s good design – whether in product, experience, or technology – that really sets an innovative organization apart from others.

Extensive research has shown that organizations need learning programs in applied design, strategy, and innovation to meet real-world challenges. Businesses today need the ability to create opportunity from the vagueness, the tangibility of the intangible, and to create value and wealth from the limits. This can only be accomplished through the ability to constantly reinvent, innovate and “design” business strategies, processes, tools and techniques.

Therefore, people who have the ability to design contextually relevant imaginative, creative, transformational and intuitive strategies, processes, tools and techniques are essential. A practice-oriented school that encourages students to take on industry challenges and create phenomenal methods, concepts and ideas will expand the human imagination with best practices in design, innovation, strategy and creative leadership. At the same time, management schools need to offer information and tools that make problem solvers more collaborative, effective and resilient, and change agents to apply design to everything they do, from ideation At the creation. Design strategy can train thought leaders and a new breed of managers who can help organizations achieve their strategic goals and maximize business value.

Career prospects

In the post-COVID-19 world, organizations need a workforce that has been trained to think in terms of design. This will help ensure lasting success in physical service and digital settings, in no particular order.

To reimagine businesses, renovate systems, and recreate value into the new normal, organizations need dynamic visionaries, change makers and trailblazers to adopt and create disruption. Therefore, with the transformation of industry trends, job opportunities in design strategy are expected to experience continuous demand in India.

The author is the Vice President, Manipal Global Education Services

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