The deal will help Twitter create subscription functionality, such as allowing users to access premium features from media or the Writer’s Review newsletter.
(Subscribe to our Today’s Cache newsletter for a quick rundown of the 5 best tech stories. Click here to subscribe for free.)
Twitter Inc said on Tuesday it had bought information technology company Scroll, which it will use as part of an upcoming subscription offer.
Twitter has been working to offer new types of content on its social media site, including audio and long-form content, having previously acquired the Revue newsletter platform.
Scroll allows users to subscribe to and read news articles from publishers, including Insider, BuzzFeed, and USA Today, ad-free. The company claims that publishers who work with Scroll make more money than by selling advertising.
Read also | Twitter shares tumble as it warns of fizzling user growth and rising costs
The deal will help Twitter create subscription functionality, such as allowing users to access premium features from media or the Writer’s Review newsletter, Twitter added.
Financial terms of the deal were not disclosed.