Twitter has acquired Scroll, a subscription service that removes ads from news sites that are part of the platform.
“Twitter acquires Scroll. Scroll created a way to read articles without the annoying ads, pop-ups, and other clutter, cleaning up the reading experience and giving people what they want: just the content. Meanwhile, publishers who work with Scroll can generate more revenue than they would from traditional one-page ads, ”the social media major said in a blog post.
“This is a great opportunity for us to showcase this proven model to publishers on our service and improve news reading for everyone involved. Going forward, Scroll will become a significant addition to our subscription work as we build and shape a future Twitter subscription service, ”he said.
The microblogging platform plans to include Scroll as part of an upcoming subscription offering that it is currently exploring.
Last year, Twitter confirmed that it was exploring the idea of creating a paid subscription service that included a range of new features that users might want, according to a Business Insider report. It also works on features like Super Follows for Creators or Publishers.
The social media major mentioned the feature during her Analyst Day event earlier this year. The feature works as an “account subscription” service and allows creators and publishers to bill other users for content such as exclusive tweets, special access to their direct messages or audio conversations, or a newsletter. paying.
Earlier this year, the company acquired Revue, a service that helps users, including writers and content editors, post editorial newsletters.
“As a Twitter follower, an image has access to premium features where you can easily read articles from your favorite news outlet or a Journal writer’s newsletter, with a portion of your subscription going to editors and to the editors who create the content, ”Twitter said in the blog post.
With the latest acquisition, Scroll will temporarily suspend new registrations.
“Following the acquisition, we will work to include their product in our subscription plans and prepare to grow the Scroll publisher network. We will continue to support the existing community of customers and publishers on Scroll, and new publishers interested in joining Scroll can register on their website to get the latest updates, ”he says.