While purchasing a vehicle, among many factors, color is one of the primary considerations the customers look for after deciding on a make and model. Accept it or not, the exterior color of a vehicle plays important role in deciding its resale value as well.
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According to a study conducted by iSeeCars on more than six million new and used vehicles that were sold between 2017 and 2020, Yellow is the color that sees the slowest depreciation among a host of color options, while Gold is the color that people try to avoid most while looking for a used vehicle.
As it appears, yellow cars depreciate just 20.4% over three years. On the other hand, Gold depreciates 45.6% over the same period. Yellow might not be the widely desired car color for the buyers, but many people opt for this color option, amidst the wide popularity of Black, White, Blue and Red.
Interestingly, despite being the slowest depreciating car color, Yellow has the lowest mass-market vehicle share in terms of colors. On the other hand, it is the most common color for sportscars and other low-volume vehicles. These yellow colored vehicles hold their value relatively better than the other color options.
Beige and Orange are the second and third best-performing colors in terms of value depreciation. They witness a depreciation value of 22.8% and 27.1% respectively. Orange is most often found on low-volume sports and muscle cars, just like Yellow. Both the Yellow and Orange colors are widely visible in limited edition hi-end cars.
Despite being very popular, Black, White, Blue and Red colors are not amo0ng the top five best performing slow value depreciating colors. Black, which is the most favorite color among SUV buyers has a depreciation value of 38.4%, m while White has a value of 38%. The Blue and Red come with a depreciation value of 37% and 36.9% respectively.
So far, as it appears, the more common the color is, the more the fast depreciation happens for it. On the other hand, the exciting color witness slower depreciation. It may be because people pick exciting colors for exciting cars. However, there are exceptions as well.