The site effectively “disappeared” after Amazon.com Inc suspended its web hosting service and will remain so unless it finds a replacement.

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Before Apple Inc on Saturday banned Talk from its App Store, the social media site topped the charts as the most popular free app on its App Store in the United States.

Interest in the fast-growing app had risen again after Twitter banned President Donald Trump on Friday.

After Amazon.com Inc ceased hosting its business, effectively taking the social media service offline, Parler is now fighting for its survival.

What is Talking?

Speak, which was founded in 2018, is a social media network that promotes itself as a “free speech-driven” space. The app has largely attracted American conservatives who disagree with the content rules of social media sites such as Facebook Inc and Twitter Inc.

Talking has had around 10.8 million installs worldwide from the App Store and Google Play, including 8.7 million in the United States, according to Sensor Tower data. In January, he said he had more than 12 million registered users.

Trump, who was permanently suspended last week from repressed Twitter social media platforms on his accounts, does not have a verified Talk account, but his “ Team Trump ” campaign does. Trump allies such as lawyer Rudy Guiliani and President Eric Trump’s son have also joined the platform, as have conservative media outlets such as The Epoch Times and Breitbart News and prominent Republicans including Senator Ted Cruz.

In November, Conservative activist Rebekah Mercer confirmed that she and her family, including her father and hedge fund investor Robert Mercer, had funded the company. Conservative commentator Dan Bongino also said in June that he took a stake in the company. which is based near Las Vegas, Nevada.

Why was Parler taken offline?

The site effectively “disappeared” after Amazon.com Inc suspended its web hosting service and will remain so unless it finds a replacement.

Apple Inc’s App Store and Alphabet Inc’s Google suspensions had already prevented potential new users from downloading the app.

The platforms said Speaking was not doing enough to prevent the spread of messages inciting violence, following the unrest on the U.S. Capitol by Trump supporters last Wednesday after weeks of violent rhetoric on online sites.

Parler is currently suing Amazon, accusing the company of an illegal and politically motivated move to shut it down.

Amazon said the lawsuit had no merit. In email correspondence included in the Parler trial, Amazon cited 98 examples of Parler messages that “clearly encourage and incite violence.”

Parler chief executive John Matze said the company “neither condones nor accepts violence” on its platform.

Speaking’s policies prohibit certain types of content, including “fighting words” or “threats of harm” which include threats of violence against an individual or group, obscenity, and pornography. The guidelines advise users to “not knowingly share rumors about other users / people whom you know to be false”, but do not mention other policies against disinformation.

Disinformation researchers said the far-right groups that emerged during the riot maintained a vigorous online presence on alternative platforms, including Talk, where they spread violent rhetoric and organized before the unrest.

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